Inspiration & Fun

I'm a Marketing Executive and advertising creative currently based in the North West, England. Here are some things that inspire me, things that I enjoy, and things that I create....

Posts tagged london

Apr 5

Turn Your Car Into A Coach

BMW April Fools 2012 newspaper advert

A little late but an April Fools by BMW!

BMW have a history of running April Fools adverts with no exception this year…

'As an official sponsor of London 2012, BMW has been inspired to develop a new technology helping customers to boost their fitness in the run up to the Games. The new driverless Running Coach feature uses a combination of ConnectedDrive technologies and surround view cameras to enable the car to follow the runner, at a safe distance, while pounding the pavement. To help with motivation, integrated exterior speakers play encouraging words while the Lock Out Logistics feature makes sure that any distance set is completed without cheating.

Alvin Alaff, Head of Futile Innovations at BMW’s renowned Forschungs und Innovationszentrum, said “It’s a car gym but not as we know it.” Further details on the driverless Running Coach can be found by contacting 0800 561 0080 or emailing’